Insights
Notes from the studio.
Practical guides and playbooks from the team running marketing programs for 80+ Canadian dental practices.
All posts
- Mar 21, 2026
How Often Should a Dental Practice Email Patients? (Honest Answer)
We've run email programs for 80+ Canadian dental practices. Here's the cadence that actually drives recall bookings without burning your list out.
Email Marketing Recall - Feb 18, 2026
Launching a Dental Practice in BC: A 12-Week Marketing Timeline
From signed lease to opening day — the marketing milestones every new BC dental practice should hit, week by week.
New Practice Branding - Jan 12, 2026
The Dental Website Conversion Checklist (We Use This Internally)
Twelve things a dental website must do to turn cold traffic into booked appointments. We score every site we audit against this list.
Websites Conversion
